Reduce Sales Marketing Geographic Targeting to Increase Service Retention

Dave Fecik
3 min readFeb 17, 2021

I was on a fantastic clubhouse chat earlier today, but I had to hop off because of a previously scheduled meeting. The topic was automotive marketing in general, but the conversation was steered a bit towards the fixed ops side of the business. I had some thoughts I wanted to share, but with my limited time, I did not have the chance. I put pen to paper (so to speak) this evening when I had the chance.

First, there were several great speakers who had some great points on how to improve. I felt like I could…

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Dave Fecik
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Runner | Plant Based | Father | Automotive Marketing