Reduce Sales Marketing Geographic Targeting to Increase Service Retention
3 min readFeb 17, 2021
I was on a fantastic clubhouse chat earlier today, but I had to hop off because of a previously scheduled meeting. The topic was automotive marketing in general, but the conversation was steered a bit towards the fixed ops side of the business. I had some thoughts I wanted to share, but with my limited time, I did not have the chance. I put pen to paper (so to speak) this evening when I had the chance.
First, there were several great speakers who had some great points on how to improve. I felt like I could…